The Bridgestone Fitment Guide is Bridgestone’s most important piece of communication to its 600+ dealers each year.
Handed the task of producing the guide, as well as creating launch material for a new range of road-cruising tyres, a radical new design and a unique promotional element aimed at the trade was proposed. The guide thus became indispensable to the target market and put Bridgestone top of mind by providing massive stand-out in what had previously been a me-too environment.
A highly specialised market like the tyre market, where lives can ultimately depend upon attention to detail, requires as much critical understanding of the product as relevant, highly creative advertising and design solutions.
The guide and promotion were a huge success, both getting podium finishes in their first season. And again the following year!