Toybox was approached by Arc Worldwide to work on a number of creative projects as an 'external creative resource.' Pampers was one of those projects. Over the space of 5 days, Toybox came up with the big idea and a multitude of in-store communications concepts using various touch points.
The work developed for Pampers was a great success winning a £1.5 million three way pitch for the experiential campaign consisting of a wide range of in-store media and special build concepts. The campaign brought to life the benefits of comfort, stretchiness and movement on which the Pampers product range has been developed.
From trolley wheel clamps to gel-filled handles and toilet seats, overheight shelves to interactive price wobblers, floor media, gondola ends, posters and on-shelf camera and screen set-ups, everywhere and everything including the baby change room was considered a touch point. With great success.