When it comes to a challenging brief with a very talented, very creative client, Toybox delivered taking The Stylehouse into an entirely new space with a multi-faceted identity covering the various divisions of the business.
The Stylehouse was founded by Ceri Rocca, an exceptionally talented interior designer with experience in commercial, residential and private and commercial aircraft interior design. Ceri also owned a wonderful boutique shop in the picturesque village of Bakewell in Derbyshire.
The first challenge to Toybox was to develop a brand idea that would express each individual part of the business progressing it through to logo designs and stationery. The second was to design and build a website that featured each division as well as an online retail store with over 2000 products, a simple and elegant e-newsletter builder, CRM and Visitor analytics all to be controlled by a bespoke CMS, built with expansion in mind.
